Feller, in both environment and identity, honors the history and hardships that shaped Stillwater, MN. It's wood-fired oven, use of raw materials, and preservation of the 150 year-old stone walls embody a bygone era.

Our ask was to develop concepts, identities, and experiences for the Lora Hotel, main restaurant and the Long Goodbye cocktail bar that would seamlessly fit together, compliment the regional ethos, and add to the property’s unique features.

Credits - Thanks to our amazing client Provenance Hotels for trusting in the power of brand and narrative to lead. Concept development, brand positioning and naming by Denis Kegler, Adam Bagerski, Jodi Glover Thiel and Kylie Freeman. Creative direction by Denis Kegler. Design by Kylie Freeman and Tyler McRobert. Copywriting by Jodi Glover Thiel and Kylie Freeman. Produced by Jodi Glover Thiel. Photography by Toby Grubb, Ash Edmonds and Hans Vivek. Interior design, direction and buildout by ESG.